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How We Test

All our fragrance reviews are based on real experience. That’s why every scent featured here is personally worn and tested by us, with careful attention to how the fragrance lasts, projects, and evolves throughout the day.

At Viora London, we use hand-picked samples, discovery sets, decants, full bottles, plus in-store visits to bring you our incisive articles.

Some fragrance details, such as note pyramids or ingredient breakdowns, are referenced from trusted sources, including Fragrantica. For ingredient safety and regulatory data, we may reference the IFRA.

Scent Education

Not sure what terms like ‘sillage’ or ‘projection’ mean? Visit our Scent Education hub to learn more about the world of fragrance.

Viora London is a registered trade mark