I am at my happiest when I am busy. As they say, rolling stones gather no moss. Running a successful local seamstress service called Ingrids Needle and my passion project, Viora London, leaves no time to sit about.
My time spent working in the fashion industry over the last 20 years has bestowed on me a firm belief that style can generate positive emotion inside us all.
During this time I have hand made many beautiful items of clothing and even handbags. This has given me the insight that certain products can boost your overall feeling of confidence and positivity.
Digging a little deeper, I feel ones feeling of confidence and self-worth comes from within. It never ceases to amaze me at how much fragrance can alter your emotional state in a positive way. After that light-bulb moment and connecting the dots, I knew I wanted to discover more about the power of fragrance.
Viora came into being after what seemed to be a chance conversation I was having with my fiancee, Andrew. We were discussing our dreams for the future, and where we could see ourselves.
He asked me a very simple question.
“What are you TRULY passionate about?”
Well the flood gates opened and 30 minutes of non-stop talking later, we both realised (in that moment of total clarity) what my future held. And here we are.