Title: Founder & Chief Editor
My time spent working in both the fragrance and fashion industry over the last 30 years has bestowed on me a firm belief that fragrance and style can generate positive emotions inside us all.
Since founding Viora London, I have worked with several prestigious perfume houses, visited perfumeries, reviewed countless fragrances on the Viora Youtube channel, and am a Friend member of the British Society of Perfumers.
As a certified professional seamstress, I have also handmade many beautiful items of clothing (and even the odd handbag!) This has given me the insight that certain products can boost your overall feeling of confidence and positivity.
Digging a little deeper, I feel one’s feeling of confidence and self-worth comes from within. It never ceases to amaze me how much fragrance can alter your emotional state in a positive way.
After that light-bulb moment and connecting the dots, I knew I wanted to discover more about the power of scent. I am at my happiest when I am busy. As they say, rolling stones gather no moss!
Meet The Team
Come and meet the team to learn more about the beating heart of Viora London.
How To Get In Touch
Do you have any fragrance-related questions, comments, or perhaps have a particular product you would like us to review? Here is the link to get in touch.