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Avatar for Ingrid RadfordIngrid Radford

With over 30 years of experience in fragrance and fashion, Ingrid is an avid perfume collector, fragrance writer, reviewer, and fragrance YouTuber who has personally tested over 3000 scents featured on Viora London, which she co-founded in 2019. As a Friend member of the British Society of Perfumers, she focuses on real-world wear — evaluating longevity, projection, and how each fragrance evolves on the skin. Full Bio.
Best Gucci Flora perfumes

3 of the Best Gucci Flora Perfumes: All Tried & Tested

Article last updatedSeptember 1, 2024
Avatar for Ingrid Radford
Reviewed & written byIngrid Radford

The Flora collection is Gucci’s homage to the feminine spirit, intertwining elegance with a touch of mystery. Each fragrance is a delicate concoction designed to …

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Best Tuberose Perfumes

11 Captivating Tuberose Perfumes That Turn Heads

Article last updatedSeptember 2, 2024
Avatar for Ingrid Radford
Reviewed & written byIngrid Radford

For me, the note of tuberose stands out with its intoxicating, heady aroma that can transport one to sophisticated soirees, elegant garden parties, and romantic …

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Guerlain Shalimar Perfumes

Eastern Elegance: 5 Guerlain Shalimar Perfumes Reviewed

Article last updatedSeptember 1, 2024
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Reviewed & written byIngrid Radford

Since Jacques Guerlain created the first Shalimar perfume in 1925, the growing collection continues to enchant and seduce, transcending even time itself. The first Shalimar …

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Best Gucci Bloom Perfumes

5 Best Gucci Bloom Perfumes for 2024: From Day to Night

Article last updatedSeptember 1, 2024
Avatar for Ingrid Radford
Reviewed & written byIngrid Radford

After the hugely popular Gucci Bloom Eau de Parfum was released in 2017, several enticing additions followed to create the Gucci Bloom collection. Although every new Gucci …

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Best Citrus Perfumes For Women

Bright & Beautiful: 12 Must-Have Citrus Perfumes Every Girl Needs

Article last updatedSeptember 1, 2024
Avatar for Ingrid Radford
Reviewed & written byIngrid Radford

As spring and summer approaches, citrus perfumes, with their zesty, vibrant aromas, instantly uplift your mood and add a splash of brightness to your day. …

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Why The First Sniff Is Not Enough

Why The First Sniff Is Not Enough: The Evolving Layers of Perfume

Article last updatedSeptember 1, 2024
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Reviewed & written byIngrid Radford

There’s something undeniably magical about the first time you breathe in a new perfume. It’s a moment filled with promise, curiosity, and, sometimes, instant love …

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Best Ghost Perfumes

6 Popular Ghost Perfumes: Signature Scent on a Budget

Article last updatedApril 27, 2025
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Reviewed & written byIngrid Radford

Founded in 1984 by Tanya Sarne, UK-based fashion and fragrance house Ghost has gained a devoted following thanks to its distinctive style and low price …

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Best Musk Perfumes For Her

8 Timeless Musk Perfumes Every Woman Should Own

Article last updatedSeptember 2, 2024
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Reviewed & written byIngrid Radford

Musk has a knack for weaving its magic into the fabric of our senses, from the subtly sensual and seductive to the bold, glamorous and, …

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