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How We Test

All our fragrance reviews are based on real experience. That’s why every scent featured here is personally worn and tested by us, with careful attention to how the fragrance lasts, projects, and evolves throughout the day.

At Viora London, we use hand-picked samples, discovery sets, decants, full bottles, plus in-store visits to bring you our written articles and video fragrance reviews.

Some fragrance details, such as note pyramids or ingredient breakdowns, are referenced from trusted sources, including Fragrantica. For ingredient safety and regulatory data, we may reference the IFRA.