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Avatar for Ingrid RadfordIngrid Radford

With over 30 years of experience in fragrance and fashion, Ingrid is an avid perfume collector, fragrance writer, reviewer, and fragrance YouTuber who has personally tested over 3000 scents featured on Viora London, which she co-founded in 2019. As a Friend member of the British Society of Perfumers, she focuses on real-world wear — evaluating longevity, projection, and how each fragrance evolves on the skin. Full Bio.
how to make perfume last longer in summer

How To Make Perfume Last Longer In Summer

Article last updatedAugust 4, 2024
Avatar for Ingrid Radford
Reviewed & written byIngrid Radford

As summer fast approaches, you understandably want to smell your best for as long as possible. The problem is that as your body temperature increases, …

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Best Perfume To Wear On Your Wedding Day

Best Perfume To Wear On Your Wedding Day

Article last updatedAugust 4, 2024
Avatar for Ingrid Radford
Reviewed & written byIngrid Radford

Choosing the best perfume to wear on your wedding day may feel a bit daunting. On the one hand you want to smell divine, but …

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Best Byredo Perfumes Reviewed

12 Best Byredo Perfumes Reviewed

Article last updatedAugust 4, 2024
Avatar for Ingrid Radford
Reviewed & written byIngrid Radford

One of my personal favourite fragrance houses is that of Byredo. Their perfumes are alluring, captivating and absolutely beautiful while also being produced using only …

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Jo Malone Perfumes That Last The Longest

10 Jo Malone Perfumes That Last The Longest

Article last updatedAugust 4, 2024
Avatar for Ingrid Radford
Reviewed & written byIngrid Radford

Spending just a few moments at any Jo Malone London boutique or concession allows you to appreciate how they have become such a classic London …

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Best Chanel Perfumes for Winter

Best Chanel Perfumes for Winter

Article last updatedAugust 4, 2024
Avatar for Ingrid Radford
Reviewed & written byIngrid Radford

Finding the perfect scent for winter is not as straightforward as you might think. It can be tempting to seek out more musky scents, but …

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Best Boadicea The Victorious Perfumes Reviewed

10 Best Boadicea The Victorious Perfumes

Article last updatedAugust 4, 2024
Avatar for Ingrid Radford
Reviewed & written byIngrid Radford

Perfume, like fashion, is often an industry which is slow to change. Established houses tend to cling to tradition long after the public has started …

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Best Perfumes With Sandalwood And Amber Main Image

Perfumes With Sandalwood And Amber

Article last updatedAugust 4, 2024
Avatar for Ingrid Radford
Reviewed & written byIngrid Radford

I am a true lover of a stronger, spicier fragrances. Add to the mix some slightly sweet yet bitter notes then I am in heaven. …

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Best Bedtime Perfumes for Women

Best Perfumes For Bedtime

Article last updatedAugust 4, 2024
Avatar for Ingrid Radford
Reviewed & written byIngrid Radford

Fragrances have an incredible talent for altering the way we feel. Some notes help to calm and relax, while others invigorate. Wearing perfume to bed …

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