The Jo Loves perfume house was started by legendary scent maverick Jo Malone in 2011. The best Jo Loves perfumes offer an eclectic fragrance collection to rival her all-time classics, Pomegranate Noir and Wood Sage & Sea Salt.
Working as a facial therapist in London, Jo also produced her own scented body oils. Nutmeg & Ginger was so popular it became the first official Jo Malone fragrance, launched in 1990. After leaving the business in 2006, she launched Jo Loves – an innovative scent, bath, body and candle collection inspired by the memories and moments in life that she loves.
10 Best Jo Loves Perfumes
With striking note combinations that work so well together, the best Jo Loves perfumes are both dazzling and decadent. Here are 10 enticing Jo Loves fragrances for your consideration.
1. Jo Loves Jo by Jo Loves
Review
Jo by Jo Loves, is a unisex fragrance that was first launched in 2018. It’s a fresh and full-bodied Citrus Aromatic fragrance inspired by Jo Malone’s passion for citrus scents.
This fragrance opens with a tangy combination of sharp grapefruit, bitter orange, lime and spearmint. A heart of sweetly floral hedione is soon sprinkled with cracked black pepper to add some bite. Upon dry-down, A soft, woody base reveals guaiac wood, cedarwood and grassy vetiver.
As for when to wear, Jo by Jo Loves is most suitable for daytime, working best in the warmer months like spring and summer because of it’s sparkling citrus notes.
Provides powerful initial sillage and projection. Longevity is 3-4 hours, making this the perfect choice if you want your scent to make an impact without being overwhelming all day.
Overall, Jo by Jo Loves is a bright and cheerful daytime spring/simmer fragrance that is a delight to wear. Makes a refreshing change from floral-focused scents.
Top Notes:
Grapefruit, Bitter Orange, Lime, Spearmint
Mid Notes:
Hedione, Black Pepper
Base Notes:
Guaiac Wood, Cedarwood, Vetiver
Price & Reviews
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2. Jo Loves No.42 The Flower Shop
Review
No.42 The Flower Shop is a delightfully feminine floral fragrance launched in 2013. It’s a Floral-Green fragrance inspired by Jo Malone’s time working as a florist in her teenage years.
Opening notes are green leaves and stems, peony and orange. A floral heart reveals a bouquet of Lilly-of-the-Valley, freesia and fragrant narcissus. Base notes of musk, moss and woody notes add a layer of effortless sophistication.
This is a beautiful floral fragrance for daytime wear, and it’s best suited to the spring and summer months. You can almost picture the florist with all its delightful blooms.
As for performance, No.42 The Flower Shop will last 3+ hours before becoming a skin scent. Sillage and projection are discreet but present, making this a great daytime fragrance that does not overpower.
Overall, Jo Loves No.42 The Flower Shop is a beautifully crafted feminine perfume packed with fragrant flowers and succulent green leaves and stems.
Top Notes:
Green Leaves, Peony, Orange
Mid Notes:
Lilly-Of-The-Valley, Freesia, Narcissus
Base Notes:
Musk, Woody Notes, Moss
Price & Reviews
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3. Jo Loves Mango Thai Lime
Review
Mango Thai Lime is a zesty-fruity aromatic gourmet fragrance first launched in 2012 by Jo Malone. It is inspired by the culinary delights of Thailand.
Mouth-watering opening notes of zesty lime and juicy mango are spiced by a dusting of black pepper. Middle notes of freesia and mint bring a little welcome freshness. Upon dry-down, grassy vetiver and fragrant thyme finish things off nicely.
Best suited for day-wear, because of its deliciously fresh and citrusy notes that work best in spring and summer.
Mango Thai Lime is a long-lasting Jo Malone fragrance. You can expect 5+ hours of performance with decent sillage and projection. If you’re looking for longevity and impact – this is it!
Overall, Jo Loves Mango Thai Lime is an easy-to-wear gourmet fragrance with delicious hints of the Far East. Lasts really well for a Jo Malon scent.
Top Notes:
Lime, Mango, Black Pepper
Mid Notes:
Freesia, Mint
Base Notes:
Vetiver, Thyme
Price & Reviews
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4. Jo Loves Red Truffle 21
Review
Launched in 2015, Red Truffle 21 is an Aromatic Spicy fragrance of truffle and fig. This scent was created by Jo Malone to celebrate 21 years since the opening of Jo’s first fragrance store.
Red Truffle 21 opens with delicious green fig leaf paired with bitter citrus. The middle notes of pine as a fresh forest vibe that really brightens the entire fragrance. Upon dry-down, the earthy/musky scent of truffle is lifted by crisp juniper.
This fragrance is fairly versatile and can be worn day or night, though I’d say it just leans slightly more towards daytime wear. It also can be worn all year round, especially in autumn and summer.
Although sillage and projection are only moderate, longevity is a very reasonable 5+ hours, which cements its place as an excellent all-round fragrance.
Overall, Jo Loves Red Truffle 21 is a sensual combination of earthy/musky truffle that is sweetened by delicious fig. I tend to enjoy fig fragrances, and this one is no exception. Well worth checking out.
Top Notes:
Green Fig, Bitter Citrus
Mid Notes:
Pine
Base Notes:
Juniper, Truffle
Price & Reviews
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5. Jo Loves Orange Butterflies
Review
Orange Butterflies is a fragrance created to represent two of Jo Malone’s favourite things – the South of France and the fragrant notes of orange blossom. It’s a floral scent that was created in 2018.
The opening of Orange Butterflies begins with top notes of sweet mandarin orange and zesty petitgrain. Heart notes introduce fresh orange blossom that is not overly soapy. The base continues the orange blossom theme with a dash of neroli.
Orange Butterflies is a spring/summer (and perhaps early autumn/fall) fragrance that leans more towards daytime wear. It’s a bright and cheerful feminine fragrance that puts a spring in your step.
You can expect 3+ hours of performance before this fragrance becomes a skin-scent. I found that the sillage and projection are pretty good for the first couple of hours.
Overall, Jo Loves Orange Butterflies is a crowd-pleasing daytime fragrance that is fresh and welcoming. Gets lots of compliments but does need the re-application every few hours.
Top Notes:
Mandarin Orange, Petitgrain
Mid Notes:
Orange Blossom
Base Notes:
Neroli
Price & Reviews
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6. Jo Loves White Rose & Lemon Leaves
Review
White Rose & Lemon Leaves is a floral fragrance inspired by love, celebration, and remembering some of life’s most treasured moments.
The notes of this fragrance are lemon leaves and peel for a zesty but not overly sharp opening. A due of white rose and rose absolute soon bloom from the heart of this fragrance. Upon dry-down, cedarwood adds a base of comforting woody notes that softened the initial zesty edges.
White Rose & Lemon Leaves is definitely more of a daytime fragrance and lends itself better to the warmer spring and summer months. It’s beautifully floral with a touch of zest.
The performance is pretty good. You can expect 5+ hours before becoming a subtle skin scent. Sillage and projection are moderate.
Overall, Jo Loves White Rose & Lemon Leaves is a fragrant rose scent with delightfully bright lemon touches.
Top Notes:
Lemon Peel & Leaves
Mid Notes:
White Rose, Rose Absolute
Base Notes:
Cedar
Price & Reviews
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7. Jo Loves Pomelo
Review
Jo Loves Pomelo is a unisex citrus fragrance that was first launched in 2011. It’s inspired by summer holidays, white sandy beaches, fresh linen sheets and sparkling iced water. For the uninitiated, pomelo is a zesty fruit similar to a grapefruit though looks a little more like a large pear.
The fragrance opens with top notes of bright and fresh pomelo that is soon joined by light woody notes of vetiver in the heart. This is followed by a vibrant base of patchouli. Jo Malone says that this is the fragrance that makes people stop her in the street to ask what she’s wearing.
Jo Loves Pomelo is more of a daytime fragrance that works best for spring and summer. It has reasonable sillage and projection and lasts 5+ hours. A versatile all-round scent from Jo Loves.
Overall, Jo Loves Pomelo is a bright and zesty affair that’s ideal for when you want to smell ultra clean and fresh. Both men and women will love this fragrance.
Top Notes:
Pomelo
Mid Notes:
Vetiver
Base Notes:
Patchouli
Price & Reviews
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8. Jo Loves Rose Petal 25
Review
Launched in 2019, Rose Petal 25 is a celebration of Jo Malone’s 25 years of fragrance creation and inspired by her fondness for the scent of rose.
As the name suggests, this floral feast’s opening sees Rose de Mai bloom and soon mingles into a heart of rose absolute. Upon dry-down, a base of woody/musky ambrette adds a touch of intrigue. Its fragrance profile certainly lives up to its name and inspiration.
Rose Petal 25 is a pretty daytime fragrance that suits wear in spring and early summer the best. A versatile scent that is subtle enough not to overpower but is clearly present.
Performance is great. It’s a long-lasting fragrance at 4+ hours with decent sillage and projection. Lasts even longer on clothing but watch for staining.
Fancy a realistic smelling rose fragrance for the spring and summer? Then look no further as Jo Loves Rose Petal 25 is a beautiful take on the queen of flowers.
Top Notes:
Rose de Mai
Mid Notes:
Rose Absolute
Base Notes:
Ambrette
Price & Reviews
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9. Jo Loves Smoked Plum & Leather
Review
Smoked Plum & Leather is a decadent unisex fragrance by Jo Loves that both women and men will equally enjoy. It was first launched in 2016, inspired by horse riding in Montana.
The opening notes of plum and smokey incense are jaw-dropping right from the start. A boozy heart of liquor is nicely spiced by cinnamon. Dry-down produces a glamorous leather note enriched with cedar. It really lives up to its name.
Smoked Plum & Leather is more suited for eveningwear during the colder months of autumn/winter. The warmth of the smoked plum, leather, liquor and cinnamon are cosy and comforting.
It’s a long-lasting fragrance and performs well for 6-7 hours with decent sillage and projection—an excellent choice for impact and length of wear.
Overall, Jo Loves Smoked Plum & Leather is a glamorous and classy offering that is well worth getting dressed up for. Very wearable for both women and men.
Top Notes:
Plum, Incense
Mid Notes:
Liquor, Cinnamon
Base Notes:
Leather, Cedar
Price & Reviews
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10. Jo Loves Green Orange & Coriander
Review
Green Orange & Coriander is a citrus-aromatic scent that was launched n 2011 by Jo Loves. It’s a warm and soulful fragrance inspired by memories of lazy days in New York with a Sunday brunch, cashmere sweater, smooth red wine and a crackling log fire. Delightful!
This fragrance opens with zesty-citrus notes of bitter orange thoroughly sprinkled with black pepper. It dried down into a herb-like base of coriander seed, yet remains citrusy and fresh.
It’s a great daytime fragrance, and works well in all but the coldest winter months – it’s just a little short of warmth for late autumn/fall and winter.
Longevity is 3-4 hours before becoming a skin scent. I found applying a body lotion first does make your fragrances last longer, especially in summer. Sillage and projection are moderate.
Overall, Jo Loves Green Orange & Coriander is a spicy and fruity combination that remains fresh, clean and easy to wear.
Top Notes:
Black Pepper
Mid Notes:
Bitter Green Orange
Base Notes:
Coriander Seed
Price & Reviews
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What Is The Best Smelling Jo Loves Perfume
We decided that the best smelling Jo Loves fragrance is Rose Petal 25. The fragrance opens with Rose de Mai’s stunning floral bouquet, that leads to a delicate heart of Rose Absolute. Luxurious ambrette delivers a decadent woody/musky base. Longevity is 6+ hours.
Jo Loves – A New Fragrance Journey
Check out this video of Jo Malone explaining the fragrance journey she is embarking on with Jo Loves.
Conclusion
The best Jo Loves perfumes clearly demonstrate that Jo Malone’s experience and passion within the industry is unchanged. The brand makes unique daytime fragrances that are perfect for wearing in a range of different settings.
They’re subtle and classy whilst still having the necessary impact. There’s real versatility in the fragrance profiles of the Jo Loves scents. Jo Loves’ fragrances also look classic, minimalist and simple – the fragrances and packaging are both unfussy without being boring or plain.
Many of the fragrances are fabulous all-rounders that can be worn again and again. As well as scents, Jo Loves also creates products for bath and body and a scented candle range – but of course, her fragrances are what takes centre stage.
Before you go, I have put together a review of the most elegant perfumes ranging from timeless classics to modern day sophistication that I think you will enjoy.
Further Reading
Below are some additional perfume related articles from Viora London’s blog. We write articles on a number of interesting lifestyle topics from Fragrance to Lingerie and everything in between.
