With spring and summer fast approaching, my Gucci Bloom vs Gucci Flora Gorgeous Gardenia comparison will help you decide the perfect match for you.
In 2017, Gucci released the hugely popular white floral fragrance Gucci Bloom Eau de Parfum. The brand stated that this tuberose-dominant fragrance “is created to unfold like its name, capturing the rich scent of a thriving garden filled with an abundance of flowers”.
Well, it was only a matter of time before an enticing follow-up, this time with gardenia. The 2021 release of Gucci Flora Gorgeous Gardenia with Miley Cyrus as the face of the fragrance has now hit the shelves.

Gucci Bloom vs Gucci Flora Gorgeous Gardenia
Let’s dive straight into my review & comparison of Gucci Bloom vs Gucci Flora Gorgeous Gardenia, plus my choice of the outright winner.
1. Gucci Bloom Eau de Parfum

Review
Gucci Bloom Eau de Parfum is a confident and carefree white floral fragrance released in 2017. Alberto Morillas is the nose behind this first Gucci Bloom scent.
This fragrance is beautifully floral from the start, with delicate jasmine gently blooming. Fragrant tuberose in the heart is fresh and inviting.
Upon dry-down, Rangoon Creeper (a flower from southern India) provides some intriguing powdery and sweet honeysuckle-like scent. Settles to a pretty white floral bouquet with discreet powdery sweetness.
When comparing, I would say Gucci Bloom Eau de Parfum is more of a straight-up white floral, whilst Gucci Flora Gorgeous Gardenia is also white floral but has a delicious sweet edge.
Overall, Gucci Bloom Eau de Parfum is a beautifully balanced feminine fragrance ideal for daytime wear. Similar to Diptyque Don Son Eau de Parfum. If you have one, I would probably not purchase the other, in all honesty.
Top Notes:
Jasmine
Mid Notes:
Tuberose
Base Notes:
Rangoon Creeper
Seasons & Longevity
With its easy-going personality, Gucci Bloom Eau de Parfum is best suited for spring and summer. I would wear this as a daytime scent for casual events, shopping trips, lunches, etc.
The performance is reasonable considering it’s a straight-up white floral scent, projecting well for the first 2 hours, lasting 5+ hours just above the skin.


Benefits & Drawbacks
Pros | Bright, clean, fresh and effortlessly feminine |
Cons | Traditional white floral fragrance that is similar to many others |
2. Gucci Flora Gorgeous Gardenia Eau de Parfum

Review
Gucci Flora Gorgeous Gardenia Eau de Parfum is a beautifully blended white floral fragrance that begs for spring and summer. This uplifting gardenia scent was released in 2021 and created by perfumer genius Alberto Morillas.
Opening notes of sweet pear blossom and fragrant jasmine are clean, feminine and fresh. Gardenia explodes from the heart to become the star of the show.
Brown sugar adds some welcome sweetness and slight muskiness. This fragrance settles to an effortlessly feminine white floral scent that is uplifting and cheerful.
Overall, this is a beautifully balanced white floral scent and a solid release from Gucci, who rarely put a foot wrong. A blind buy if you are looking for a clean but slightly sweet floral fragrance for the warm weather.
With Miley Cyrus as the face of this fabulous Gucci release, I am sure it will be incredibly popular with young and more mature fragrance lovers alike.
Top Notes:
Jasmine Grandiflorum Absolute, Pear Blossom accord
Mid Notes:
Gardenia
Base Notes:
Brown Sugar
Seasons & Longevity
For me, this is a gorgeous spring and summer fragrance (and easing into autumn). Perfect for daytime wear to garden parties, summer walks, afternoon events such as weddings.
The performance is pretty good too, and the gardenia/brown sugar work well together. On my skin, Gorgeous Gardenia lasted 5+ hours with noticeable sillage and projection.


Benefits & Drawbacks
Pros | A pretty white floral scent with more-ish hints of brown sugar |
Cons | The sweetness perhaps leans this scent to a younger crowd |

Gucci Bloom vs Gucci Flora Gorgeous Gardenia – Summary
Gucci Bloom | Gucci Flora Gorgeous Gardenia |
---|---|
Ingrid says… This easy-going white floral fragrance is feminine, performs well, and is ideal for spring and summer daytime wear. Does lack personality as smells the same as many other white floral scents. | Ingrid says… The addition of brown sugar elevates this perfume above traditional white floral fragrances. Yes, it is fresh, clean, and floral, yet its sweetness has a subtle dark edge. |
Ingrid’s Top Pick

Gucci Flora Gorgeous Gardenia
My top pick is Gucci Flora Gorgeous Gardenia Eau de Parfum. The additional brown sugar note adds depth to bring out the best of the ultra-fresh gardenia.
Our Video Review

Conclusion
Overall, both fragrances are well-balanced white floral scents that smell feminine and perform pretty well. For a traditional white floral fragrance I recommend Gucci Bloom Eau de Parfum, for a white floral scent with a brown sugar kick, Gucci Flora Gorgeous Gardenia Eau de Parfum is a great choice.
Both fragrances are currently available in 30, 50, and 100ml (1.0, 1.7, 3.4 oz) size bottles. I recommend you try both fragrances in-store (or order samples online) and decide which one you prefer, but do let them dry down for at least 20-30 minutes before making your final decision.

Further Reading
Below are some additional articles from Viora London’s blog. We write articles on a number of interesting lifestyle topics such as fragrance, beauty, luxury accessories and more.
Ingrid is an avid perfume collector, fragrance writer & reviewer, fragrance Youtuber and Friend member of the British Society of Perfumers who has worked in the fashion industry for over 30 years.