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Avatar for Ingrid RadfordIngrid Radford

With over 30 years of experience in fragrance and fashion, Ingrid is an avid perfume collector, fragrance writer, reviewer, and fragrance YouTuber who has personally tested over 3000 scents featured on Viora London, which she co-founded in 2019. As a Friend member of the British Society of Perfumers, she focuses on real-world wear — evaluating longevity, projection, and how each fragrance evolves on the skin. Ingrid's Full Bio.
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The Art Of Smelling Good: A Guide For Girls

Article last updatedAugust 4, 2024
Avatar for Ingrid Radford
Reviewed & written byIngrid Radford

Smell is perhaps one of our most underrated senses, something you can’t see in a photograph or a social media update. It’s something we perhaps …

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Perfume Collection

10 Most Expensive Perfumes You Can Buy

Article last updatedAugust 4, 2024
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Reviewed & written byIngrid Radford

There are a number of reasons that perfume prices can differ so dramatically. The most expensive perfumes normally contain higher quality and sometimes rare ingredients, …

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How to Layer Perfumes

How to Layer Perfumes Like a Pro

Article last updatedAugust 4, 2024
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Reviewed & written byIngrid Radford

Creating your own bespoke scent is something most of us consider to be the art of perfumers alone. Blending a variety of base, mid and …

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12 Best Organic Perfumes Every Woman Must Try image

12 Best Organic Perfumes Every Woman Must Try

Article last updatedAugust 4, 2024
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Reviewed & written byIngrid Radford

Organic perfumes are becoming more and more popular as an increasing number of discerning customers who appreciate the benefits of switching to organic options for …

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7 Fragrance Wearing Tips for Acidic Skin

7 Fragrance Wearing Tips for Acidic Skin

Article last updatedAugust 4, 2024
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Reviewed & written byIngrid Radford

One of the most magical things about perfume is how it performs differently for everyone, enabling you to create a personalised fragrance that is yours …

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Benefits Of Wearing Perfume

18 Invisible Benefits Of Wearing Perfume

Article last updatedMay 29, 2025
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Reviewed & written byIngrid Radford

There is an invisible World out there that we sometimes take for grated or completely forget about. The World of scent. The more I researched …

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A History Of Perfume

A World History Of Perfume Timeline

Article last updatedAugust 4, 2024
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Reviewed & written byIngrid Radford

Incredibly we have been using perfume in one guise or another for thousands of years. Fragrance has been used in religions ceremonies, medieval medicine, and …

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Why Wear Expensive Perfume

Are The Benefits Of Expensive Perfumes Worth It?

Article last updatedAugust 4, 2024
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Reviewed & written byIngrid Radford

Perfumes can range dramatically in price and can cost thousands for the most sought after fragrances. Considering there such a price difference, it got me …

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