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Avatar for Ingrid RadfordIngrid Radford

With over 30 years of experience in fragrance and fashion, Ingrid is an avid perfume collector, fragrance writer, reviewer, and fragrance YouTuber who has personally tested over 3000 scents featured on Viora London, which she co-founded in 2019. As a Friend member of the British Society of Perfumers, she focuses on real-world wear — evaluating longevity, projection, and how each fragrance evolves on the skin. Full Bio.
Most Classic Perfumes Of All Time

12 Most Classic Perfumes Of All Time

Article last updatedAugust 4, 2024
Avatar for Ingrid Radford
Reviewed & written byIngrid Radford

As Tony Cane-Honeysett once said “Fashions may go out of style but style never goes out of fashion.” This is incredibly true in the world …

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How Can Perfume Affect Your Mood?

Article last updatedMay 29, 2025
Avatar for Ingrid Radford
Reviewed & written byIngrid Radford

Our sense of smell is a powerful tool, so much so that perfume can affect your mood in a multitude of ways. Certain scents can …

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Choosing Perfume to Suit Your Personality main image

Choosing Perfume to Suit Your Personality

Article last updatedAugust 4, 2024
Avatar for Ingrid Radford
Reviewed & written byIngrid Radford

When you first meet someone, specific personality traits can stand out almost immediately. Our sense of smell sometimes gets ignored, but a persons choice of …

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Buying Perfume As A Gift

Article last updatedAugust 4, 2024
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Reviewed & written byIngrid Radford

Buying perfume as a gift can sometimes feel like a bit of a minefield strewn with danger. Get it right and you will come up …

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Can I Use Perfume In A Reed Diffuser?

Article last updatedAugust 4, 2024
Avatar for Ingrid Radford
Reviewed & written byIngrid Radford

A gorgeous scent in your home makes your space warm and inviting. Nothing could be better than choosing some of your favourite fragrances to make …

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Top 10 Best Intense Perfumes For Women image

Best Intense Perfumes For Women

Article last updatedAugust 4, 2024
Avatar for Ingrid Radford
Reviewed & written byIngrid Radford

It may not have escaped your attention that many perfumers are launching ‘intense’ perfume versions of original favourites. They are enhancing their original fragrances with …

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Most Complimented Women’s Perfumes

Article last updatedAugust 4, 2024
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Reviewed & written byIngrid Radford

We usually choose a perfume for ourselves, but it’s great when others compliment on your selection as it reassures you that your well chosen fragrance …

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Does Perfume Go Out Of Date If Unopened

Does Perfume Go Out Of Date If Unopened?

Article last updatedAugust 4, 2024
Avatar for Ingrid Radford
Reviewed & written byIngrid Radford

I must confess to being guilty of accumulating a rather large perfume collection over the years. A few have been sitting on my dresser (both …

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